In my first post on the blockchain and art I declared that “The Blockchain Art Market is Here.” In this new article, I make the argument that art native to the blockchain has its own aesthetic and represents a new and important movement within art. I call this movement/aesthetic CryptoArt.
CryptoArt are rare digital artworks, sometimes described as digital trading cards or “rares”, associated with unique and provably rare tokens that exist on the blockchain. The concept is based on the idea of digital scarcity, which allows you to buy, sell, and trade digital goods as if they were physical goods. This system works due to the fact that, like Bitcoins and other cryptocurrency, CryptoArt exist in limited quantity. Popular early examples include CryptoKitties, CryptoPunks, Rare Pepe, CurioCards, and Dada.nyc.
While no single CryptoArtist or CryptoArtwork adheres to a single definition, I believe it is helpful to look at a series of common factors that have shaped the aesthetic and community thus far.